Custom AI Chatbots

An AI Chatbot That Knows Your Business, Qualifies Your Leads, and Never Sleeps

Generic chat widgets collect names and emails. Custom AI chatbots understand your services, qualify visitors by budget and intent, route high-priority leads to your team, and handle after-hours intake with zero human involvement.

AI chatbot qualifying leads in a live chat interface

Why Generic Chatbots Don't Work for Service Businesses

A chatbot that can't answer specific questions about your services frustrates visitors instead of converting them. The difference between a chat widget and a custom AI chatbot is the difference between a form and a salesperson.

01

Generic chat tools with preset questions frustrate visitors who ask anything outside the script

02

After-hours visitors leave without converting when there's no intelligent intake system

03

Chat tools not connected to qualification logic can't distinguish a $500 lead from a $50,000 opportunity

04

Without CRM integration, chat leads require manual follow-up and create data silos

05

Low-quality leads consuming team attention is as costly as missed high-quality leads

06

Generic conversations produce generic data — no insight into what visitors are actually asking

What We Build

Every engagement is scoped specifically — here is what the deliverable set looks like.

Business-Specific AI Logic

Chatbot trained on your services, pricing ranges, service areas, and qualification criteria.

Lead Qualification Flow

Structured conversation logic that identifies budget, timeline, service need, and contact preference.

Priority Lead Routing

High-intent leads routed to the right team member immediately — with all conversation context attached.

After-Hours Intake

24/7 coverage for visitors who arrive outside business hours — with complete intake logged and routed.

CRM Integration

Every chat lead enters the CRM automatically with full conversation summary, qualification score, and contact data.

Human Handoff Protocol

Clear escalation logic — when the conversation reaches the right moment, the handoff to a human is clean and context-rich.

How It Works

A structured process produces predictable results. Here is how each engagement runs from start to delivery.

01

Qualification Mapping

Define what makes a high-quality lead — service type, budget range, location, and timeline.

02

Conversation Design

Map the conversation flow — greeting, qualification questions, service explanation, and escalation triggers.

03

AI Training

Train the chatbot on your specific services, FAQs, pricing structure, and service area.

04

Integration Build

Connect to CRM, booking system, and notification channels.

05

Testing

Run through realistic visitor scenarios — happy path, edge cases, and competitor mentions.

06

Deploy & Refine

Launch, monitor conversation quality, and refine based on real chat data.

What You Can Measure

The outcomes that matter — and how you will be able to track the impact of this engagement.

After-Hours Leads

Captured not lost

Qualification Time

Automated instantly

Lead Response Speed

Dramatically faster

CRM Data Quality

Full context entered

Team Time

Saved on intake

Case Study Preview

North Georgia Wine Tours — Complete Digital System Rebuild

Outdated template site that couldn't take bookings online, was effectively invisible in search, and gave the owner no system for tracking reservations, drivers, or customer follow-up.

Custom site, custom booking software, custom CRM with email and text blasting, automated email and review-ask flows, full admin dashboard, and a sustained SEO program — search clicks +161% YoY in just the latest 3-month window.

North Georgia Wine Tours homepage built by SommeTech LLC
+161%
Search Clicks YoY
+248%
Search Impressions YoY
+92
Net New Page-1 Keywords

The Problem

An established veteran-owned North Georgia wine tour company was running on a dated template site that couldn't take bookings online and was effectively invisible in search. The owner had no system for tracking reservations, driver assignments, or customer follow-up — and all outreach (review asks, confirmations, marketing) was manual.

The Strategy

Rebuild the brand and site for conversion, then build the operational backend the business actually needs to run: a custom booking flow tied to driver assignment, a custom CRM with email and text blasting, automated email and review-ask sequences, and a full admin dashboard. On top of that, run a sustained local + national SEO program targeting Dahlonega, Ellijay, and surrounding wine country.

What Was Built

  • Custom-coded website with conversion-focused design
  • Custom booking software with driver assignment logic
  • Custom CRM with email and text blasting
  • Automated email + review-ask flows
  • Full booking & driver admin dashboard
  • Local + national SEO program
View Full Portfolio
Software & AI Pricing

Custom software is priced by scope.

Smaller automations are billed monthly, business systems use a setup-plus-monthly structure, and larger platforms scale with scope.

Simple Automation

Starting at$49/month
Most Popular

Business System

Starting at$500 setup+ $250/month

Custom Platform

Starting at$5,000 setup+ $500/month

Frequently Asked Questions

Answers to the questions most clients ask before starting an engagement.

Ready to Build a Chatbot That Qualifies Leads While You Sleep?

Book a strategy call and we will map out exactly what your project requires and what results you can expect.