Full Site Audit Before Redesign
Audit current SEO performance, rankings, traffic, and conversion data to protect what's working.
A website redesign is not just a visual refresh. It is an opportunity to rebuild the architecture, SEO structure, conversion flow, and technical foundation — all at once. SommeTech rebuilds sites for measurable performance improvement.
Some websites can be improved incrementally. Others have structural problems at the foundation level — SEO architecture, performance, or conversion — that can't be fixed without a full rebuild.
Sites built on page builders accumulate technical debt that can only be resolved by rebuilding
Outdated visual design undermines trust before the first word is read
SEO architecture retrofitted onto an existing site is always inferior to architecture built in from the start
Websites built 3+ years ago predate modern Core Web Vitals, mobile-first indexing, and AI-era SEO
Navigation structures that made sense at launch become liabilities as the business grows and changes
Conversion problems are often structural — redesign is the only way to fix them at the root
Every engagement is scoped specifically — here is what the deliverable set looks like.
Audit current SEO performance, rankings, traffic, and conversion data to protect what's working.
New site structure, navigation, and page hierarchy optimized for both users and search engines.
Redirect mapping, canonical structure, and SEO inheritance to protect existing rankings during migration.
New visual design that reflects the current brand and elevates credibility.
Every page rebuilt with conversion flow, trust signals, and lead capture as primary criteria.
New clean codebase with sub-2s load time targets, Core Web Vitals compliance, and mobile-first performance.
A structured process produces predictable results. Here is how each engagement runs from start to delivery.
Document all existing rankings, traffic, conversions, and technical issues before redesign begins.
Design new site structure, URL plan, and redirect map to preserve and improve SEO.
New visual design — preserving brand elements that work while elevating overall quality.
Custom-code the new site from scratch — no migration of old problematic code.
Implement all redirects, verify indexation, and submit updated sitemap.
Staged launch with post-launch monitoring to catch any ranking fluctuations quickly.
The outcomes that matter — and how you will be able to track the impact of this engagement.
SEO Rankings
Preserved + improved
Load Speed
Dramatically faster
Conversions
Architecture rebuilt
Brand Credibility
Visual redesign
Mobile Performance
Mobile-first rebuild
Minimal previous site that didn't communicate the quality of the build work and had effectively no presence in search across the North Georgia mountain communities.
Custom-coded site organized around three service pillars (residential, commercial, steel) with location-targeted copy. Monthly search clicks ≈ 2.5× and impressions ≈ 4× the old baseline within month one of indexing.
A luxury North Georgia builder serving Ellijay, Blue Ridge, Jasper, Ball Ground, and surrounding communities had a minimal previous site that didn't communicate the quality of the build work — and had effectively no presence in search. Almost everything came through referral.
Rebuild the site as a custom-coded, conversion-focused property organized around three core service pillars — residential construction, commercial construction, and steel/structural — with location-targeted copy for each major mountain community. Pair it with a technical SEO foundation so the site can actually be found.
Services that work alongside this one to build a complete digital performance system.
Most websites map cleanly to one of three flat-rate packages. Complex ecommerce or custom systems are quoted separately.
Answers to the questions most clients ask before starting an engagement.
Book a strategy call and we will map out exactly what your project requires and what results you can expect.